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Save up to 60% on the best deals of the season!

Up To

Save up to 60% on the best deals of the season!

Up To

Save up to 60% on the best deals of the season!

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Save 25% or more on bestselling basics for now and back to school!

Save 25% or more on bestselling basics for now and back to school!

Save 25% or more on bestselling basics for now and back to school!

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Shop by Color

From brights to neutrals, click to find styles in your favorite colors.

Link to 25% Off Uniform Shop
Link to 25% Off Uniform Shop

25% Off Uniform Shop

At Primary, we make all clothes, in all colors, for all kids.

  • Simplicity

    A rainbow of slogan-free designs that mix-and-match.

  • Quality

    Super soft and made to wash and wear better than anything else in their closet.

  • Inclusivity

    Styles for babies and kids, not boys and girls.